Skip to content

Salesforce notifications, done properly.

Most are missed or ignored. The rest irritate. We didn't build a new alternative. We reimagined notifications entirely.

Real-time delivery. One organized inbox. One click to act. Making Salesforce easier to adopt and hard to ignore. No platform events consumed.

100% native Salesforce. Rated 5 stars. Endorsed by Salesforce Ben. Most teams have their first alert live in under 15 minutes.

Act On It notification inbox open inside Salesforce Lightning
Act On It inbox showing real-time alerts with one-click actions
View full size

The notification problem

Notifications are the most powerful way to drive action in Salesforce.

But for most teams, that is not what happens.

Things slip. Managers chase. Reports get built. And the notifications that were supposed to help become part of the problem.

The Salesforce community has been saying this for years.

1

"The notifications are not obvious at all. All my users complain that they never get properly alerted."

Ben Merven · IdeaExchange, February 2018

"After completing tasks, I can't delete the notification. Every time I go in, I'm checking things I've already dealt with. The way notifications are now makes it a frustrating feature."

Audrea Robbins · IdeaExchange, February 2025

"The lack of the ability to clear out old notifications, or even to filter or easily search notifications, makes the entire concept of notifications redundant."

Grant Lavers · IdeaExchange, October 2020

"So annoying. If nothing else, add a snooze button so I can finish the work in progress. I have to go into the task and push the reminder forward just to give me time to work."

Dan LaLima · IdeaExchange

"You are constantly reviewing them and wondering if they are still valid or not."

Donovan Kruger · IdeaExchange

"I cannot imagine somebody scrolling through hundreds of notifications and still benefit from this feature."

Catalin Robert Tutescu · IdeaExchange

"It would be nice to have the option to order the notification based on notification type or created date."

Luis Pedro Criado Ferrer · IdeaExchange

"My users all think it isn't working and want to use another tool instead."

Scott Perley · IdeaExchange

This is what done properly looks like.

One app. 100+ IdeaExchange requests delivered.

Real-time

Real-time alerts

The moment something happens, the right person knows.

A new lead arrives. A customer replies. A case is raised. An approval is waiting. Act On It fires instantly: a pop-up, a sound prompt, a blinking tab. Wherever the user is in Salesforce.

  • Faster first response. Every time.
  • Nothing missed while your team is heads-down elsewhere.
  • No platform events consumed. No page refresh required.
Inbox

One actionable inbox

Everything that needs your attention. One place. One click to act.

Every alert, real-time or proactive, lands in a single persistent inbox inside Salesforce. Filter by type. Search by content. Save for later, snooze for a reminder, or close when done. And when action is needed, it is right there. No navigating away, no context switching.

  • One place for every alert. No tab-switching. No noise.
  • Act in one click without losing your place.
  • Accessible from anywhere in Salesforce and on Salesforce mobile.
Proactive

Proactive alerts

The alert that fires when nothing happens.

Most Salesforce notifications wait for something to change. Proactive alerts work differently. They watch continuously and fire when something should be happening but is not. A lead uncontacted after two hours. A deal with no activity in five days. A case queue building while no one is watching.

  • Nothing slips. Nobody has to chase.
  • Replaces the person whose job was to keep an eye on everything.
  • Configured in minutes. Runs all day. Steps in the moment a threshold is breached.

Why we built this

Running
What to watch

Leads assigned more than 1 hour ago with no call logged

When to check

Every 30 minutes, Monday to Friday

Who to notify

Lead Owner and their Manager

That's it. Act On It handles the rest.

The notifications teams typically start with

The ones teams love most.

Others

First to respond wins. Act On It makes sure that's you.

Speed to lead

A lead arrives. A pop-up fires. Call Now button right there. Reminders minutes later. Escalations when needed. No queue checking. No cold leads.

"This is what I wish Salesforce notifications and alerts were like."

Rachel Bell Salesforce Double Star Ranger

Free to start. Nothing held back.

Free forever

Your first use case runs permanently at no cost. No trial period. No expiry.

No platform events required

Run without touching your platform event allocation. Ideal for large orgs where that headroom matters.

Your entire team

150 user licenses instantly available in your org to allocate to any team, as you see fit. No seat negotiations. No waiting.

100% native Salesforce

No external servers. No middleware. Your data never leaves your org.

Live in 15 minutes

Install from AppExchange, configure your first use case, and you're sending alerts the same day.

AppExchange approved

Security reviewed and listed since 2020. Used by teams across the Salesforce ecosystem.

Install free from AppExchange See how it works

Reviews

What customers say

Real feedback from teams using Act On It inside Salesforce.

Featured review

Everything Salesforce notifications should have been.

“I've never had an experience like this with any tech product. You can customize and alert users about virtually anything, and notify them through whatever method you prefer. Just install it. You won't regret it.”

Rachel Bell, Salesforce Double Star Ranger

Salesforce Double Star Ranger

From manual checking to real-time delivery

Save yourself time, money and mental energy with this app. Gone from multiple manual checkpoints in my diary to proactively being delivered the information when required - highly recommend.

Emma Corless

Head of Customer Service

Centralized alerting for customer communications

ActOnIt changed everything for us. It delivers the centralized alerting and communication visibility that Salesforce was missing. Now, our team can properly manage and respond to customer communications without worrying about anything slipping through the cracks.

Daniel Kandler

Customer communications team

Changed the way we communicate as an organization

Game-changing! The native aspect of the app is of course huge. The way we've been able to tailor and customize notifications has dramatically improved our efficiency as an organization.

Chandler James

Chief of Staff

Read all reviews on the AppExchange ↗ Named a top free Salesforce app for 2025 by Salesforce Ben.

Try it. Really try it.

Act On It is free to install. Full access to every feature, with no time limit. Build your first alert. See it fire. Decide when it is right to roll out. No demo request. No sales call. No sandbox-only preview. Your real Salesforce org. Your real data. Your real team. When you are ready to scale, that is when pricing kicks in.

Install free, no commitment, keep what you build Start with one use case in minutes.

Most people spend longer deciding whether to try it than it actually takes to set up. The first alert usually surprises them.

Everything it can do

One app. Every notification
problem solved.

Unified inbox

Filter, search, close when done

No more hunting across tabs and lists. One place for everything that needs your attention, organized and ready to act on.

One-click actions

Call, approve, assign - without leaving the inbox

Every alert arrives with the right actions attached. The loop closes where it opened, in seconds.

Proactive monitoring

Flags what should be happening

Monitors for inactivity, missed follow-ups, and stalled deals. The signal Salesforce doesn't send.

9 new delivery methods

Match the alert to the moment

Sound prompts, blinking tabs, pop-ups, mobile, email and more. Configurable per alert and per user - matched to urgency, not one size fits all.

Report on alerts

Track delivery, responses and outcomes

Full engagement reporting across every alert. Who responded, who didn't, which alerts drive action and which create noise.

Build your own alerts

Smarter notifications in minutes, not hours

A guided builder designed for alerts. Admins configure in minutes. Managers build their own without technical knowledge. No dev cycle. No waiting.

Their alerts, their way

Snooze, mute, filter or opt out

Every user controls how and when they're notified. Admins switch it on once. Users personalize from there. Higher engagement, fewer complaints, alerts that get acted on.

0 + IdeaExchange ideas solved in one app