Salesforce knows everything. It just doesn't tell anyone.

Notifications are one of the few ways to make Salesforce proactively helpful. Done well, they are the difference between a system that helps your team stay on top of everything, and one that actively works against them.

The data is in there. Leads, cases, opportunities, tasks, follow-ups. But without the right notifications reaching the right people at the right time, nobody knows what needs attention. So managers pull reports. Reps check lists. Service teams scan queues. And somewhere in that gap, things slip.

?

"Did we reply to that customer?"

?

"Why hasn't this deal moved?"

?

"Who's picking up that case?"

?

"Was that follow-up ever done?"

?

"Is anyone looking at this?"

Salesforce is asking too much of your teams.
Nobody should have to check everything to stay on top of everything.

The notification problem

The bell was never really built for this.

Search "bell notification" on the Salesforce IdeaExchange . You'll find the same frustrations, over and over, from admins who just want it to work.

"The notifications are not obvious at all. All my users complain that they never get properly alerted."

"After completing tasks, I can't delete the notification. Every time I go in, I'm checking things I've already dealt with. The way notifications are now makes it a frustrating feature."

Passive. Delayed. Unmanageable at high volumes. You can't clear it. You can't search it. You can't tell which notification matters and which one doesn't.

Businesses need a better way to proactively surface what matters.

"We didn't just build a better alternative. We reimagined them entirely."

Why we built Act On It ↗

Native Salesforce

Broken

99+

You have a new notification

+ 96 more you'll never read

✕Can't clear ✕Can't search ✕Can't act ✕No priority

Act On It

Works

!

Lead uncontacted, 48 hours

Acme Corp · assigned Monday

Call now

!

SLA breach in 45 minutes

Case #00842 · unassigned

Assign

✓Searchable ✓Filterable ✓Actionable ✓Prioritized

What good looks like

Everything in one place. Act without navigating away.

The Act On It inbox with four numbered annotation callouts highlighting the unified inbox, baked-in context, one-click actions, and filter controls. — Four things that make every alert actionable

1

A unified inbox for every alert and reminder.

One place to see everything that needs your attention.
2

Filters and controls that let teams tune what they see.

Cut through the noise, choose how you're notified, opt out of unhelpful alerts.
3

Notification cards with the right context baked in.

Everything you need to prioritize and act is already there. No clicking through to find out more.
4

One-click action buttons that keep users in flow.

Save, close, snooze, or act. Done in a click, without losing your place.

Your inbox. Your rules.

What reimagined looks like

One app. Every notification
problem solved.

Hover over each capability to see what it means for your team.

Unified inbox

Filter, search, close when done

No more hunting across tabs and lists. One place for everything that needs your attention, organized and ready to act on.

One-click actions

Call, approve, assign - without leaving the inbox

Every alert arrives with the right actions attached. The loop closes where it opened, in seconds.

Proactive monitoring

Flags what should be happening

Monitors for inactivity, missed follow-ups, and stalled deals. The signal Salesforce doesn't send.

9 new delivery methods

Match the alert to the moment

Sound prompts, blinking tabs, pop-ups, mobile, email and more. Configurable per alert and per user - matched to urgency, not one size fits all.

Report on alerts

Track delivery, responses and outcomes

Full engagement reporting across every alert. Who responded, who didn't, which alerts drive action and which create noise. Spot patterns, measure response times, and turn notifications into operational intelligence.

Build your own alerts

Smarter notifications in minutes, not hours

A guided builder designed for alerts. Admins configure in minutes. Managers build their own without technical knowledge. No dev cycle. No waiting.

Their alerts, their way

Snooze, mute, filter or opt out

Every user controls how and when they're notified. Admins switch it on once. Users personalize from there. Higher engagement, fewer complaints, alerts that get acted on.

0 + IdeaExchange ideas solved in one app

Salesforce has notifications. Why do you need Act On It?

Salesforce notifications were built for the platform, not for the people using it. No unified inbox. No way to catch the things that never happened. Here's exactly what's missing, and what Act On It does instead.

Proactive / absence-based alerts

Native Salesforce

✕ Teams rely on report subscriptions to catch things that haven't happened - limited to once daily and restricted in number. There's no way for Salesforce to proactively reach out to the right person the moment something needs attention.

Act On It

✓ Automatically surfaces forgotten work before it becomes a problem. No manual reminders or tasks required. Runs continuously throughout the day - like a report monitor that watches your org and alerts the right person the moment something needs attention.

Unified inbox

Native Salesforce

✕ The bell notification area exists but is ephemeral - interact with it and it's gone. There's no persistent, organized place to see everything that needs your attention across your org.

Act On It

✓ A persistent, real-time inbox that answers the questions every user has every day. What changed? What needs me? What's waiting? Everything in one place - organized, searchable, and actionable.

One-click actions

Native Salesforce

✕ Alerts are one-way. Being notified is not the same as being able to act. Users must navigate to the record, find the right action, and remember to follow through - friction at every step.

Act On It

✓ Every alert arrives with the right actions attached. Reply, approve, assign, snooze, save for later, or dismiss - directly from the notification. The loop closes where it opened.

Inline page prompts

Native Salesforce

✕ No dedicated way to surface dynamic, contextual prompts on a record at the moment a user opens it. Process guidance and reminders live in documentation nobody reads at the right moment.

Act On It

✓ Surfaces the right prompt directly on the record when a user opens it. VIP flags, process guidance, data collection nudges. Manager-controlled, consistent, and delivered in context - not in a training document.

Mobile alerts

Native Salesforce

✕ Mobile notifications are one-way. Users can view an alert and tap through to the record - but they can't act. Backlogs build until they're back at their desk.

Act On It

✓ The full inbox on mobile. Snooze, close, or act from anywhere - between meetings, on the move, whenever suits. No desk required. No backlog waiting when they return.

Notification delivery methods

Native Salesforce

✕ Limited delivery options and no real-time delivery for many notification types. No way to match delivery method to urgency or let users choose what works for them.

Act On It

✓ Nine delivery methods including real-time sound prompts, blinking browser tabs, pop-ups, and celebratory confetti for wins. Configurable per alert type and per user - matched to the urgency of the moment, not one size fits all.

Self-service configuration

Native Salesforce

✕ Most alert configuration requires Flow expertise or developer involvement - adding overhead and sprint dependencies for every new notification.

Act On It

✓ A guided builder designed for alerts, not automation. Admins configure in minutes. Managers and trusted users build their own without technical knowledge. Scheduled searches run continuously - the equivalent of pulling reports all day and stepping in when needed. No dev cycle. No waiting.

User personalization

Native Salesforce

✕ Limited user control over which notifications they receive and how. Little flexibility to opt out of irrelevant alerts or personalize delivery.

Act On It

✓ Users manage their own experience. Snooze, mute, filter, opt out where permitted, and give feedback on what's useful. Higher adoption, fewer complaints, and alerts that actually get acted on.

Delivery and engagement reporting

Native Salesforce

✕ No dedicated visibility into whether alerts are being seen, acted on, or ignored. Hard to measure the impact of notifications on team behavior.

Act On It

✓ Full engagement reporting across every alert. Who responded, who didn't, which alerts drive action and which create noise. Identify capacity issues, measure response times, spot avoidance patterns. Notifications become a source of operational intelligence - not just a delivery mechanism.

Comparison of native Salesforce notifications and Act On It
Capability	Native Salesforce	Act On It
Proactive / absence-based alerts	✕ Teams rely on report subscriptions to catch things that haven't happened - limited to once daily and restricted in number. There's no way for Salesforce to proactively reach out to the right person the moment something needs attention.	✓ Automatically surfaces forgotten work before it becomes a problem. No manual reminders or tasks required. Runs continuously throughout the day - like a report monitor that watches your org and alerts the right person the moment something needs attention.
Unified inbox	✕ The bell notification area exists but is ephemeral - interact with it and it's gone. There's no persistent, organized place to see everything that needs your attention across your org.	✓ A persistent, real-time inbox that answers the questions every user has every day. What changed? What needs me? What's waiting? Everything in one place - organized, searchable, and actionable.
One-click actions	✕ Alerts are one-way. Being notified is not the same as being able to act. Users must navigate to the record, find the right action, and remember to follow through - friction at every step.	✓ Every alert arrives with the right actions attached. Reply, approve, assign, snooze, save for later, or dismiss - directly from the notification. The loop closes where it opened.
Inline page prompts	✕ No dedicated way to surface dynamic, contextual prompts on a record at the moment a user opens it. Process guidance and reminders live in documentation nobody reads at the right moment.	✓ Surfaces the right prompt directly on the record when a user opens it. VIP flags, process guidance, data collection nudges. Manager-controlled, consistent, and delivered in context - not in a training document.
Mobile alerts	✕ Mobile notifications are one-way. Users can view an alert and tap through to the record - but they can't act. Backlogs build until they're back at their desk.	✓ The full inbox on mobile. Snooze, close, or act from anywhere - between meetings, on the move, whenever suits. No desk required. No backlog waiting when they return.
Notification delivery methods	✕ Limited delivery options and no real-time delivery for many notification types. No way to match delivery method to urgency or let users choose what works for them.	✓ Nine delivery methods including real-time sound prompts, blinking browser tabs, pop-ups, and celebratory confetti for wins. Configurable per alert type and per user - matched to the urgency of the moment, not one size fits all.
Self-service configuration	✕ Most alert configuration requires Flow expertise or developer involvement - adding overhead and sprint dependencies for every new notification.	✓ A guided builder designed for alerts, not automation. Admins configure in minutes. Managers and trusted users build their own without technical knowledge. Scheduled searches run continuously - the equivalent of pulling reports all day and stepping in when needed. No dev cycle. No waiting.
User personalization	✕ Limited user control over which notifications they receive and how. Little flexibility to opt out of irrelevant alerts or personalize delivery.	✓ Users manage their own experience. Snooze, mute, filter, opt out where permitted, and give feedback on what's useful. Higher adoption, fewer complaints, and alerts that actually get acted on.
Delivery and engagement reporting	✕ No dedicated visibility into whether alerts are being seen, acted on, or ignored. Hard to measure the impact of notifications on team behavior.	✓ Full engagement reporting across every alert. Who responded, who didn't, which alerts drive action and which create noise. Identify capacity issues, measure response times, spot avoidance patterns. Notifications become a source of operational intelligence - not just a delivery mechanism.

Featured review

A same-day fix. Two-hour response. She said it was like nothing she'd experienced with any tech product.

“I've never had an experience like this with any tech product. A new version of the package was released within two hours of the issue being raised. Just install it. You won't regret it.”

Rachel Bell, Salesforce Double Star Ranger

Salesforce Double Star Ranger

From manual checking to real-time delivery

Gone from multiple manual checkpoints in my diary to proactively being delivered the information when required.

Emma Corless

Head of Customer Service

Speeds up pipeline and increases service response

Speed up the pipeline for sales and increase service responsiveness. A huge enabler to digital transformation.

Simon Hatchard

CTO

Changed the way we communicate as an organization

The way we have been able to tailor and customize notifications has dramatically improved our efficiency. The price point is worth it for the level of customization.

Chandler James

Nonprofit

Read all reviews on the AppExchange ↗ Named a top free Salesforce app for 2025 by Salesforce Ben.

Stuck? You will hear from a real person. Fast.

Every support interaction is handled with direct expertise, no ticket queues, no scripts, no being passed around. When something breaks, it gets fixed fast.

Most queries answered within two hours. Bugs affecting production fixed and shipped the same day.

"A bug was identified on a morning call and a hotfix was pushed that very same afternoon." - Matthew McAlister, Operations

Try it. Really try it.

Act On It is free to install. Full access to every feature, with no time limit. Build your first alert. See it fire. Decide when it is right to roll out. No demo request. No sales call. No sandbox-only preview. Your real Salesforce org. Your real data. Your real team. When you are ready to scale, that is when pricing kicks in.

Install free, no commitment, keep what you build Start with one use case in minutes.

Most people spend longer deciding whether to try it than it actually takes to set up. The first alert usually surprises them.

Salesforce notifications, done properly.

Salesforce knows everything. It just doesn't tell anyone.

The bell was never really built for this.

Everything in one place. Act without navigating away.

One app. Every notification problem solved.

Salesforce has notifications. Why do you need Act On It?

Stuck? You will hear from a real person. Fast.

Try it. Really try it.

Salesforce notifications,
done properly.

One app. Every notification
problem solved.