Is Act On It really free?

We get asked this a lot, usually with some suspicion. Free tiers are normally a demo with the useful parts removed. This one isn’t.

The free version of Act On It gives you one live notification. That is the whole limit. No trial that expires, no greyed-out features, no countdown to a credit card. One notification, in your production org, for as long as you want it.

Everything that notification can do, it does on the free plan. The builder, the conditions, the inbox, the actions people take from inside the alert, the delivery methods and the reporting afterwards. Up to 150 people can receive it.

Will it do what you need?

Probably, and we say that because you can notify anyone about anything. The limit is one live notification. Nothing is fenced off by subject, type, object or trigger, and no feature is held back. The question is which one you point it at first.

On the free plan, that one notification could be any of these:

• A task reminder, on the morning it’s due
• A case approaching the response time you promised
• The lead nobody has called two days after it arrived
• A client opening the quote you sent, while they are still reading it
• An approval that has sat with someone for a week
• A renewal sixty days out with no owner
• Anything at all on a custom object your business invented

What you get, and what you don’t

The full list, so nobody hits a wall halfway through a build.

Included, free, forever:

• The full alert builder, point and click, no code
• Any object, standard or custom, with the same conditions the paid plans use
• Event-based alerts, and scheduled checks for things that haven’t happened
• Delivery to the inbox, record pages, email and mobile push
• Actions on the alert, so the job is finished without opening the record
• Snooze, close and save, and the response reporting behind them
• Up to 150 users

Not included:

• A second live notification
• Real-time Chatter alerts
• Flow integration, for triggering and closing alerts from your own automation
• Premium support

Why we set it up this way

A limited free tier proves nothing. A demo org with sample data tells you the software works in a demo org with sample data.

One real notification, on your records, going to your colleagues, tells you whether this changes anything. If the thing that kept slipping stops slipping, you know. If it doesn’t, you have lost an afternoon rather than a budget.

It also puts the product in front of the people who will live with it, which is where the useful feedback comes from. The inbox is the result of a hundred small requests from people using it every day. Sort it, filter it, save this one for later, snooze that one until this afternoon, and dismiss the ones that are dealt with so everybody can see they are dealt with. None of that shows up in a feature comparison. All of it decides whether people are still using it in week three.

What would you point it at next?

The free notification is yours to keep. Point it at the thing that matters most and it will do that job for as long as you want. You’re welcome to stop there.

But think back over the last year. Every “can you let me know when…” request. Every email alert sent to a shared inbox nobody reads. Every report people subscribe to and ignore. Every announcement you sent with no idea whether anyone saw it.

Now imagine all of it arriving in one place.

Every check, handed off. Leads nobody has called. Deals that have gone quiet. Approvals stuck with someone. Records missing the one field finance needs. Act On It watches for them, so nobody else has to.

Anything, the moment it happens. A client opening a quote. A big deal closing. A case from your most important customer. A policy change the sales team needs to read today. Sent to the right people, where they already work.

One feed, and proof it landed. Everything arrives in one organised inbox, with the button to act on it. You can see who read it, who acted, and how long it took. You know your message got through.

At that point it’s the way your org tells people what needs them. And every new request becomes a ten-minute build, instead of a Flow, an email template and a follow-up to check it worked.

One notification shows you it works. What you point it at next is up to you.